How We Developed The Pencil Case

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How We Developed The Pencil Case

How We Developed The Pencil Case


We had an idea, a fab idea way back in 2015. We had heard feedback that some, not all, of our secondary school aged customers did not want to wear our jewellery. They had by the very nature of hitting the teenage years become overly conscious of fitting in. Many are still happy with our items as they are designed to be discreet. However, we found we were not able to meet the needs of some and that always gets us excited. We love a challenge and were desperate to create something special. Something that could just slot into school life without anyone batting an eye.

Our design team got to work and settled on a pencil case, something all school-aged children need and use. What if we could make it cool, discreet and something no one would even look twice at.

We had also been looking at partnering with a charity. We had just started to be able to think about giving back. Our team thought what better charity than the National Autistic Society. In April 2016 that we decided to try speaking to them to see if they worked with other companies.


  1. Use real-life people to help us prototype and design a product that would hit the market. Getting input from these people and their children would be invaluable insight. If we could get them to test and feedback during the development stage, we were sure we’d release the best pencil case we could.
  2. To return the favour by donating a percentage of all sales to NAS.


The NAS and team were thrilled to hear from us and happy to work with us. They kindly put us in contact with our local NAS branch and set up the initial meetings (once all the legal contracts were out of the way and the agreement confirmed).

We then met with this local branch several times from June 2016 to Summer 2017. It took a year of visits, sending prototypes off with the parents to be tried out on their children and collating that feedback before we nailed it! But nail it we did!









Without the support and input from the local branch and the NAS, we would not have the product we have today.

The feedback from the pencil case has been immense and meets the need we intend very well.

So why not treat yourself to one, find it here and know that when you purchase one we donate 10% to the NAS!School Kit Box - Secondary